As an experienced and proven technology services provider, we do not believe that one application can provide all functionality for all use cases in the construction industry (or probably any industry). Through our consulting services we have always used a bicycle wheel to exemplify a complete technology solution as companies have one or more core applications with many role specific needs. The OBA store logo has a large hub to represent the core business needs and supporting technologies. The 3 spokes represent independent but solid connections to the outer roles via networks or web services. The outer ring represents the many connected, role specific uses which are facilitated by OBAs of other applications. The outer ring has a variable width to represent the dynamics of users individual needs from project to project.